It’s called Stop Hate for Profit and it asks businesses to stop advertising on the platform.
Earlier this month, Meghan Markle voiced her support for Black Lives Matter following the murder of George Floyd. Now, she and Prince Harry are doing what they can behind the scenes to combat racism online by quietly working with the Stop Hate for Profit campaign. The campaign—created by the NAACP, Anti-Defamation League, and Color of Change—asks businesses to stop advertising on Facebook as a way of protesting the social media company’s lack of action over racism and hate speech on the platform.
As you may recall, Facebook did not remove Donald Trump’s racially charged “when the looting starts, the shooting starts” post, and the website continues to remain a hub for spreading misinformation. “Ninety-nine percent of Facebook’s $70 billion is made through advertising,” the Stop Hate for Profit website says. “Let’s send Facebook a powerful message: Your profits will never be worth promoting hate, bigotry, racism, antisemitism, and violence.”
As we’ve been developing Archewell [Meghan and Harry’s upcoming nonprofit], one of the areas The Duke and Duchess of Sussex have been keen to address is online hate speech, and we’ve been working with civil rights and racial justice groups on it,” a source told People. “Over the past few weeks, in particular, this issue has become even more vital and they have been working to encourage global CEOs to stand in solidarity with a coalition of civil and racial justice groups like the NAACP, Color of Change, and the Anti-Defamation League, which are calling for structural changes to our online world.”
Derrick Johnson, president of the NAACP, praised Meghan and Harry’s support of the Stop Hate for Profit campaign on Twitter. “Thank you for embodying the kind of leadership that meets the moment,” he wrote. “The @NAACP deeply value your unwavering support to #StopHateForProfit.”
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