Beauty By Rosh Is Empowering Women Through Make-Up - Cosmopolitan Sri Lanka
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Beauty By Rosh Is On A Mission To Empower Women Through Make-Up

All hail!


Roshani Kumarasinghe, better known by her Instagram handle, Beauty By Rosh, is not your average beauty guru. From speaker to writer to masterclass veteran, both at home and internationally, Roshani is fast making a name for herself. This year, she set out to deliver a masterclass series across 6 cities in 6 months and her goal? To uplift every woman through make-up. Can I get a hell yeah?! Here, she talks all things make-up, skincare and empowerment. 

Q/ Tell me a little bit about how you merged your passion for beauty with women’s empowerment and how they complement each other.

It’s something I’m genuinely passionate about and I want to do more work on empowering women. I am a speaker for the Google initiative WomenWill and I really enjoy speaking at their events and inspiring other women! I’ve had the opportunity to speak at both Colombo and Bangkok WomenWill events and will be speaking again in Thailand on the 14th of November at a Google Business Group event for women about my entrepreneurial journey with Beauty By Rosh. I will also be talking about how you can achieve goals even during the worst of times. I’ve learnt also that you must not postpone or not enjoy the good just because bad things are happening/ happened in your life. I think it can be simultaneous and you must make an effort to still enjoy the good!

To answer how it compliments each other; I think feeling beautiful or your best self helps you become confident and, in turn, makes you feel empowered. Confidence helps you achieve the heights you are capable of unlike if you were feeling bad about yourself. Empowerment doesn’t mean screaming from tops of buildings about feminism or making a scene about a particular issue. I think it’s so many things and also different to each individual.

“Feeling your best self helps you become confident and, in turn, makes you feel empowered”

Today’s society has got it a bit mixed up or rather have a very narrow definition when they say ‘women empowerment’. For me, it could simply mean having the strength to stand up for what you believe in at home with your partner. This is being empowered! When it came to me, I think, having the beauty platform created opportunities for me to speak about empowerment. It didn’t hurt that I also went through some horrible experiences that required me to be stronger, eventually inspiring others. My actions, during a time of despair, helped inspire women and it opened up an opportunity for me to encourage women through my own experiences.

Q/ How would you suggest young women start if they want to explore the world of make-up?

If you like it then why not? I think it will come naturally to you, and you shouldn’t be afraid to experiment with your own style and techniques. Sometimes, it’s what works for you! Free yourself from the many rules when it comes to make-up and let it be a form of self-expression. You can discover your own style and signature look, and it really is trial and error. So start now!

Q/ What should go into a beauty starter kit?

What I first had in a kit when I was 16-years-old (if you can even call it a kit!) was an eyeliner, lipstick and concealer. Start by investing in a good moisturiser, primer, foundation, lipstick and eyeliner. If you have these things, you can still put a look together! If you want to go to the next level, I’d add a setting spray, which is super important especially with our climate and also a nice eyeshadow palette that has a good combination of mattes and shimmers. Remember, you need more mattes than shimmers because you can easily create many looks with mattes.

Q/ What are your top 3 beauty tips?
  • Skincare is a must. Use a good cleanser, moisturiser, eye cream and make-up remover.
  • Be gentle with your skin. I see so many young women pulling and tugging on their skin. Even when following a skincare routine I see girls rubbing it in and wiping their faces harshly. Try to be gentle with your skin, especially around the eyes.
  • Find your colour. When it comes to make-up, some colours will suit you better than others, be it foundation, concealer, contour etc. You will look your best when you colour match your skin tone correctly. Don’t be afraid to experiment to find what colours suit you best. We all get there by trial and error and, eventually, find our true match!
Q/ What is your earliest memory of playing with make-up?

My mom was definitely the one who introduced me to it. She used to always take care of herself and dressed up. I remember when I was about 16-years-old, I started wearing a bit of make-up. And make-up at that age meant eyeliner! Lots of black eyeliner! Hahaha… I remember tight lining my waterline for class to impress a boy I liked and hoping the teacher wouldn’t notice! This was when I use to go to Shakthi institute for tuition!

Q/ What steps do you think young girls and women can take to build a healthy relationship with make-up considering society’s stance on it?

It’s changing but very slowly! I need girls to understand that you’re not hurting anyone by wearing make-up. My belief is if you’re not hurting anyone, then what’s the problem? It’s really your business and no one else’s.

Having said that, I know how difficult it is being that daring and actually wearing what you want! So I do empathise. You do need to have a very thick skin for it to not get to you. But, remember, you can never please everyone and you don’t have to! If you want to wear make-up then you should. Don’t change what you want just ‘cause it’s frowned upon or it comes with a stigma attached. I know it’s easier said than done, but if you start doing it then trust me you will get used to it and, guess what…so will they. When people see me it is almost expected that I will be dressed up and they accept it. They never think it’s odd anymore. So make them accept it!

“You do need to have a very thick skin for it to not get to you. But, remember, you can never please everyone and you don’t have to!”

Q/ Skincare is also a part of the whole process. What products/ steps are a must irrespective of your age?

A mild cleanser that suits your skin type is a must! If you wear make-up then get a good make-up remover. Do not ever go to bed with make-up on. I recommend the Maybelline Make-Up Remover to everyone. It’s my favourite! Also, invest in a good moisturiser. You must use one every day and always under your make-up, too. I also love mask-ing! It’s super important to help your skin feel its best and I absolutely love putting on a mask! I personally love all the masks from Fresh.

Q/ You’ve had so much international exposure which is fantastic! Which experience stood out the most for you and why?

I think to date it’s being featured on Vogue India. It was the start of everything! It changed the course of my journey and helped me get here. I also loved attending StyleCon California and will never forget speaking at Beauty Expo Australia and showcasing make-up looks on stage. By far though, this year my Beauty By Rosh Masterclass World Series has been the most rewarding and enthralling thing I’ve done with my brand!

Catch Roshani at her Beauty By Rosh Glam Night together with Cosmo at the Chiller Room on November 6, 2019. 

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