Make-up lovers, unite!
Fazmina Sideek’s love affair with make-up began as young as 11-years-old, thanks to being able to experiment with her aunt’s collection. “One time, I was snooping through her make-up in the washroom and broke her MAC compact powder of the sink!” But it was only when she got to her early 20s that her passion truly blossomed. There was something about holding a make-up brush that stirred up her creativity allowing it to flow!
After a terrible make-up experience on her wedding day (a horrible cakey face) and salvaging it herself with her then-amateur skills, Fazmina’s husband encouraged her to invest in herself. “After that experience, I was furious to know that people spent thousands of rupees on some make-up artists that lacked basic skills when it came to classy looking make-up! This inspired me to experiment just for the fun of it,” she said. From then on, she began doing make-up for family, and it just took off from there.
Being consistent online through so many life changes (marriage, a child and moving countries) has been a struggle for Fazmina. “The moment you take a break, your online presence depletes. And after moving from Sri Lanka to Dubai, she’s noticed differences in the two markets. In Sri Lanka, her goal was to build herself as a make-up artist, and while in Dubai she worked on rediscovering herself. “There’s much more brand exposure for freelance artists and I’ve got to work with some really amazing brands and people from different parts of the world,” she said. Six years later, Fazmina enjoys a strong base in both Sri Lanka and Dubai.
If you scroll through her feed, Fazmina’s photography skills have been constantly evolving. “Over time, I’ve learnt that young women love natural-looking photos, so I have to find a balance between them looking edited and flawless. Right now, I’m loving Facetune, PicsArt, Snapseed and Kuji Cam,” shared Fazmina.
Trying to be Insta-famous can cause a lot of anxiety if you’re looking to become a beauty guru or influencer. Paying attention to numbers, engagement and insights can easily mess with your head. This is why she suggests constantly reminding yourself why you’re doing what you’re doing. “Don’t forget why you started or why you want to do it. Do it for yourself because you enjoy it.”
Young women always reach out with questions, mostly about make-up, skincare and new beauty releases into the market. She always tries to keep her responses as honest as possible, giving her viewers as much information as she can. Fazmina has a lot of exciting things coming up; one, in particular, is a collaboration with international brand, Velour Lashes, together with eight others for their worldwide launch. “I’m always trying to find new ways to keep my online presence fresh and interesting!”
Follow Fazmina on Instagram!
This article was originally published in the August 2019 issue of Cosmopolitan Sri Lanka. For more inspo, grab a copy of our latest magazine or subscribe online.
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