A new fashion identity
While fashion week is just about to kick off, we’d like to give you a little insight into what is about to happen over the next couple of days. This 4th edition of the fashion week is expected to be slightly different from the previous ones. As you might’ve noticed, there has been an addition to the title of the event itself. Indeed, this upcoming show intends on showcasing swimwear as well as resort wear in order to create a platform for what is called luxury resort-wear, right here in Sri Lanka. This is because global resort wear is a growing industry and Fashion Week Colombo Swim and Resort Edition wishes to make Sri Lanka a place for destination weddings or resort holidays in the international market. Moreover, this edition will be focused on sustainable fashion as it is one of the core subjects in the industry today.
But that’s not all! As an initiative to support young designers, this Swim Week will feature, for the first time, a group of six emerging designers alongside some of Sri Lanka’s, as well as international, leading designers and swimwear brands. Starting on July 4th with a Responsible Fashion Summit, the Fashion Week Colombo Swim and Resort Edition will officially launch on July 5th with an art exhibition, followed by the emerging designers’ and designers’ showcases on July 6th and 7th as shown below.
Fashion Week Colombo Swim and Resort Edition: Title Partner Olu Tropical Water, Official Manufacturing Partner Linea Aqua, Official Host Hotel Shangri-La Hotel, Colombo. Nations Trust Bank American Express is the Fashion Card Partner, APEX Logistics is the Official Fashion Logistics Partner, BMW Prestige Automobile is the Official Automobile Partner, Official Lifestyle Beverage Partner Wine World Sri Lanka, Ramani Fernando Salons is the Official Hair and Make-Up Partner. MSL Sri Lanka is the Official PR Partner and Emerging Media is the Outdoor Digital Media Partner.
For more information, visit the official website (www.swimweekcolombo.com). Stay informed of the latest of the latest on Swim Week by using #swimweekcolombo on Facebook (www.facebook.com/swimweekcolombo) and Instagram (@swimweekcolombo) for the latest updates, photos, videos and more.
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