We’ve got some tips on getting to the top.
If you love beauty products as much as we do, you might want to share your knowledge, likes and dislikes with the rest of the world – and in the modern age of technology, you totally can! To do this, you need to start a blog or vlog, and you can use this platform to engage with other like-minded people. While there are thousands of beauty blogs out there, only a handful of them stand out and are respected in the industry. Here’s how you can make sure that yours is one of them:
You Do You
Even in the beauty world, there are different niches. Maybe you are more high-end glamour, or more into fantasy makeup. Whatever your speciality is, use that so that your own personality can be reflected and so that you will find a following of people who appreciate you for what you do. This means choosing a style that will run throughout your blog or online videos that is somewhat uniform and ties everything together.
Pick Your Target
Before you even start typing and snapping, it’s important to know exactly who you are targeting. This might seem like something that happens automatically, but you need to consider the age, likes and budget of the people you are speaking too. For example, if you want to target teenagers, you would have to feature slightly cheaper brands rather than high-end products.
Commitment Is Key
Like most things, if you want your blog to be good and you want to increase your numbers, it’s going to take time and effort. Sometimes, blogs can fall by the wayside when life gets hectic, but it’s important to set aside time, even if it’s just a couple of hours once a week, to generate new content and touch base with your followers.
Quality Over Quantity
As with pretty much everything in life (except maybe chocolate), quality definitely trumps quantity. It’s important to produce content that is relevant, clean and speaks to your audience. This will require a lot of thought and editing, but it’s what makes the few good blogs and YouTube channels stand out from the many really average ones.
Collaborate And Listen
If you want to work with brands, send them an e-mail, but know that they might be working with other bloggers already. A good place to start is by reviewing products or giving tutorials using your favourite products and going forward from there. If these posts get enough attention from the public, you may well be approached by beauty houses. Patience is key!
Network, Network, Network
Networking is very important. Getting to know people who work in the same field as you and building a relationship with them can definitely bring more opportunities your way. It isn’t only your merit that gets you places these days – people skills count for a lot and by making good connections with other beauty bloggers, you can become well-known and respected – online and IRL.
From Cosmo ZA
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